As Jordan Peterson once said, "Innovation comes from the edge, not from the center." Elanie Theodor's creation of Capture Too is a shining example of pushing boundaries and unlocking the hidden potential within the wedding industry, one celebration at a time.
Elanie Theodor, co-founder of C2Films, is the visionary mind behind the creation of Capture Too. Inspired by personal circumstances and a desire to revolutionize the wedding videography industry, she embarked on a mission to transform the way moments are captured and stories are told.
Elanie's motivation stemmed from witnessing her husband, a dedicated wedding videographer, constantly working on weekends, leaving little time for family. Determined to find a solution that would allow him to spend more precious moments with their loved ones, she set out on a quest to innovate the industry
While working at C2Films, Elanie encountered a fascinating phenomenon. Couples would occasionally send in their own footage to be incorporated into their wedding highlights films. What struck her was the unique and diverse perspectives captured by these guest submissions. It was a revelation—a glimpse into a completely different dimension of wedding storytelling.
Version One of Capture Too
With this realization, Elanie recognized an untapped potential within the wedding community. Why not tap into the ubiquity of smartphones and harness the creative power of guests capturing their own experiences? This sparked the idea for Capture Too, an app that would empower guests to become videographers, offering a fresh, unfiltered, and deeply personal perspective on weddings.
Elanie's vision was clear: to create a unique highlight film, based on the footage captured by everyone attending the wedding. By combining the collective experiences and viewpoints of guests, Capture Too would produce a truly exceptional and authentic narrative. It was a groundbreaking concept that would not only revolutionize the way couples remember their special day but also enhance the storytelling capabilities of C2Films.
With this realization, Elanie recognized an untapped potential within the wedding community. Why not tap into the ubiquity of smartphones and harness the creative power of guests capturing their own experiences? This sparked the idea for Capture Too, an app that would empower guests to become videographers, offering a fresh, unfiltered, and deeply personal perspective on weddings.
Elanie's vision was clear: to create a unique highlight film, based on the footage captured by everyone attending the wedding. By combining the collective experiences and viewpoints of guests, Capture Too would produce a truly exceptional and authentic narrative. It was a groundbreaking concept that would not only revolutionize the way couples remember their special day but also enhance the storytelling capabilities of C2Films.
Driven by her passion for storytelling and a dedication to family values, Elanie embarked on this transformative journey. Today, Capture Too stands as a testament to her relentless pursuit of innovation and her commitment to making every wedding experience unforgettable.
Through Capture Too, Elanie Theodor has forever changed the landscape of wedding videography, allowing couples to cherish their memories in a more profound and intimate way. Her vision and ingenuity have set a new standard in the industry, inspiring others to tap into the power of collaborative filmmaking and create everlasting moments.
